A simple request for a pair of fish shaped cufflinks was the bizarre but true beginning for Links of London 20 years ago in 1990. The cufflinks were intended to be given to loyal customers of a local restaurant owner, however exclusive London fashion store, Harvey Nichols, loved the design and ordered a whole collection!

Following the success of the cufflinks, Links of London went on to establish an eclectic range of contemporary men’s and women’s jewellery including rings, earrings, necklaces, charms, watches and more, for customers throughout the world.

As well as the coveted collection of Links of London rings available through Rings.org.uk, Links of London has jewellery stores internationally across the world from the UK to Hong Kong, the USA and Canada.

Links of London was also recently recognised as the “British Luxury Brand Overseas” by the Walpole awards for excellence. This prestigious award recognises the luxury and quality instilled in every piece of Links of London jewellery and rings.

As such, Links of London jewellery has the hallmark ‘sponsors mark’ of LL. Jewellery is created using Sterling Silver, 18ct Gold and diamonds and precious stones that have been hand selected for purity and colour.

Links of London excel in their niche of British jewellery through eccentricity, humour and charm. Links of London rings and jewellery are exquisitely packaged, presented and personalised. This simple yet effective touch makes your choice of rings, earrings, charms, necklaces perfect for personal presents and corporate gifts. Links of London will make your rings unique and special with options of engraving, gift finder services and gift wrapping.

When you choose Links of London for your rings, be sure that “you choose the one you love and make it part of your life forever”.

Links of London is one of our favourite jewellers at Rings.org.uk. With charm and style from this great British brand, you might find all your Christmas presents are suddenly sorted.