A new website called Just Eternity, specializing in selling bespoke eternity rings to online shoppers has just been launched in the UK.

This is the latest site by jewellery manufacturers Just Jewellery Limited; the family company behind the popular online diamond jewellery shop Purely Diamonds.

The company has built up a strong reputation in the diamond jewellery business over almost 40 years and started out supplying diamond jewellery to other retailers across the UK and Ireland before offering products direct to the public through the Purely Diamonds site.

Just Eternity has been set up to bring fine, hand-made eternity rings to members of the public at prices that undercut the many high street jewellery shops of London. This is made possible because all of the products featured on the site are manufactured in the company’s London workshop and are available to buy online or via the London based stockroom by appointment.

The rings on offer include traditional style diamond eternity rings through to more modern variations including sapphire, ruby and emerald gemstones which have just been added to the range to meet the demand of old and new customers alike.

For further information on the product ranges or to book an appointment at the London showroom, see the Just Eternity website.

Eternity rings are rings symbolising lasting love and friendship exchanged between a husband and wife, a partner or simply to show friendship between two people. Eternity rings are found in two styles which are full eternity rings also known as full band rings and half eternity rings or half band rings.

Eternity rings have been worn since around 4000BC and are used to mark relationship milestones or special anniversaries or birthdays. Eternity rings typically contain precious gemstones like those within diamond eternity rings.

Traditionally eternity rings like those from The Diamond Store are given by a man to a woman however modern designs mean that eternity rings are equally valued by men who wear them or hang them from a necklace. Eternity rings are keepsake rings that represent eternal love and friendship between two people.

Giving an eternity ring to a woman after the birth of a child is symbolic. This represents the eternal family bond between mother and child. Some eternity rings have spaces for additional gemstones to be added and symbolise the next children in the family.

Choosing the birthstone of your girlfriend or partner is a thoughtful addition to the eternity ring. If she was born in July then ruby is the birthstone. Coupled with diamonds the ruby and diamond eternity ring is truly a token of love and affection she will treasure forever.

Eternity rings are also becoming popular and interesting alternative rings to traditional metal wedding rings. With the flash of colour from the gemstones within the eternity rings you’ll find your eternity rings are a talking point amongst friends and are a fabulous new way to celebrate your marriage and commitment to each other.